Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). You have to build your community through transparency, meaningful conversations and relationships that blossom organically.

Community 150

Community Twitter Infographics Social Media 150

Business Wire

MAY 18, 2017

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright.

Newspapers 181

Newspapers Industry Print Journalism 181

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Takes care of its suppliers, business partners and communities.” “Active thought leaders in their category / sector.” Don’t skimp here.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Under the Industry Dive umbrella is Cybersecurity Dive. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

5W PR

MAY 21, 2024

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

MARCH 3, 2022

One of my duties as manager of Conferences, Awards, and Employer Branding is to provide guidance on which of the numerous B2B industry conferences are most relevant and worthwhile for a client’s particular PR needs. It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise.

Conference 304

Conference B2B Case Study Content Marketing 304

Deirdre Breakenridge

AUGUST 27, 2018

Michael Smart dispenses PR wisdom every Thursday to more than 9,000 active subscribers to his popular email newsletter , and on September 20th he’ll be here to help the #PRStudChat community! This was an important question and one that should be explored beyond one student or one blog post.

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. If a company is launching its new product at its own event or at a trade conference, the influential community members can play a role in shining a spotlight on the event before a captive audience.

Technology 157

Technology Product Launch B2B Facebook 157

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. I hope you will continue to Tech Test beyond what I’ve discovered to find more tools and resources to advance your communications toolbox. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

SEPTEMBER 30, 2014

theSkimm breaks down headlines across industries, subjects and party lines and makes it easy and fun every morning. Technology Public Relations Social media Carly Zakin Daily Skimm Danielle Weisberg PR PR News public relations theSkimm' What do you think is different about TheSkimm vs. other daily email newsletters? Interview PR 2.0

Interviews 329

Interviews Social Media Technology Resources 329

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Monitor industry trends and news, and share relevant insights with the audience.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., Please come join the #PRStudChat community for a dynamic discussion on learning and education. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. And much more.

Education 322

Education Community Course LinkedIn 322

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

Brand 78

Brand Branding Agriculture Chemicals 78

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 133

Technology System Government Groups 133

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

DECEMBER 30, 2014

For me, theSkimm , Huffington Post , CommPRO.biz , Business Insider and my PRSA member newsletter give me a well-balanced look at daily world news and a good industry briefing. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations.

Social Media 325

Social Media Meeting Course Community 325

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. Executives who are subject-matter experts can share relevant insights on business happenings. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Brand Branding 276

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 109

Technology Trends Banking Newspapers 109

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. Several strategies have emerged as effective ways to capitalize on this growing industry. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. X : Follow industry leaders, join conversations using relevant hashtags, and share insights about PR trends and best practices.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. This does not include reading I do to be sharp on client industries, which is equally if not more voracious. The same goes for the courses offered by businesses those double as community-building programs too.

Google 156

Google Course Survey YouTube 156

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The Future of Social Media PR Social media will continue to shape how brands communicate with their audiences.

Social Media 109

Social Media Brand Branding Crisis Management 109

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. to 1:00 p.m. What choices were made as a result?

Communications 208

Communications Community Blogging Industry 208

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

Transportation 78

Transportation Brand Branding Chemicals 78