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Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. Side benefit: Building community by highlighting your customers’ best stuff. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Please, God. I’m begging you. #4:
There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.
You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? You need to a build a community, more than a list,” says Mike. In fact, most will ignore it.
You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.
Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.
Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement. Benchmarking.
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.
Make it Visual: The Power of InfographicsInfographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.
Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.
Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.
Importance of communicating health and wellness research Health and wellness communication in terms of research studies offers insights into a wide range of topics, from new treatments and interventions to lifestyle recommendations and disease prevention strategies. Storytelling humanizes the research and makes it relatable.
In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Click here to watch Jennifer Cario’s free on-demand webinar now! Click here to watch our on-demand webinar! Checklists.
Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.
Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience.
Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Webinars: 32%. For example, webinars might be the good basis for a white paper, which later broken out into blogs. Blog post: 44%.
They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia.
To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. The content becomes more dynamic and fosters a sense of community by allowing readers to leave their thoughts and opinions.
Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Webinars: Offering real-time interaction and knowledge-sharing, webinars facilitate engagement and demonstrate expertise. Their visual appeal and shareability contribute to content dissemination.
Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.
The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.
As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience.
To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. 5 Trends Shaping the Healthcare Industry .
Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.
An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Community relations. Blogger relations.
16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” The list goes on.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.
Marketwired released a fun infographic on the 2015 PR Wish List. 26 , I’ll host a webinar for PRSA on how to really integrate social PR into your work… because that, really, is the true promise of social for our industry. Around the Web Events Shonali Burke colorcomm prsa webinar thought leadership panel wwpr'
Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.
The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter.
Sign up for free ebooks, webinars and other resources (i.e. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. even a free marketing course).
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals.
To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. 5 Trends Shaping the Healthcare Industry .
Lesson #6 - Transform Your Customers into A Community. Does your customer base feel so connected to your brand they’d define themselves as a community of fans for your company? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Fans of YouTube celebrity Bethany Mota call themselves “Motavators.” Source: E! ).
The term social media describes the greater virtual community that allows people to interact. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Keep your audience engaged with a Pinterest board contest!
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