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In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.
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Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement. The key was alignment between the campaign concept and REI’s brand values, making participation feel natural for their community.
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Find Kristina Bouweiri Website: www.restonlimo.com Twitter: @restonlimo LinkedIn: Kristina Bouweiri Hear more great episodes like Kristina’s by subscribing to the show here: Apple Podcasts: [link] Spotify: [link] YouTube: www.youtube.com/@livingagelessandbold (Make sure to click the “Subscribe” (..)
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