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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

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10 Facts PR Influencers Know to Be True

Onclusive

Skill diversification is career insurance for today’s PR professionals. For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

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Why Language Matters When Communicating About COVID-19 Vaccinations

PRSay

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. What are the particular challenges for vaccine communications in Black communities?

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Pride Month in a Year of Loathing: Allies Needed

PRSay

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. B2B companies can engage and attract followers through educational and entertaining content.

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