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We associate socialmedia platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use socialmedia to make purchasing decisions. Journalists use socialmedia, too.
In this sense, owned media makes storytelling more accessible to all whereas earned media is largely dependent upon journalist interest. Skill diversification is career insurance for today’s PR professionals. For social amplification, go to your community. Be a part of their community.
State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement.
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?
The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your socialmedia channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].
Reputation is now an insurable risk that businesses must proactively address. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?
So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community. Funny it took a dog’s cancer to make me realize that.
The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your socialmedia channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].
The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. We all know that an unhappy consumer won’t hesitate to take their case to socialmedia. Double-down on messaging.
Start building your "social and professional" network now. As you meet people and make friends add them to your network using today''s socialmedia tools such as Linkedin, Facebook, Plaxo, Ning, etc. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends.
It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive socialmedia advisor at AmFam. Be approachable.
When you think of brands that are absolutely crushing it on socialmedia, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their socialmedia strategies to do just that: 1. Curating content.
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.
Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of socialmedia and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.
Socialmedia has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a socialmedia presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into socialmedia without having a consistent plan in mind for how you will use it.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Examine your website and socialmedia profiles as well, paying particular attention to coordination. Using the same handle for as much socialmedia as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.
Reputation is now an insurable risk that businesses must proactively address. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations. Do they know how much it costs?
Recruit members of the community to help share your message. But we can be diligent and effective communication professionals to reach a broad audience in a way that shows respect and consideration. The only socialmedia tool for that is a keen sense of awareness. . (This goes for trending topics on Twitter too.).
That said, the majority of social care inquiries go unresolved and unacknowledged. To complicate matters, sometimes customers will vent on socialmedia about you without tagging you for resolution. Tweeting multiple times insured that more people would see it. Engage Topical Influencers.
Like most today, their insurance carrier has an app. This was a young person experiencing a first accident and first insurance claim which can be some pretty daunting stuff. Could this young person have called the insurance company? This interaction made me slow down and take a look at how I was communicating.
While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication.
You’re currently the senior socialmedia manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. Also, if you don’t have health and life insurance, please stop reading this and take care of these things ASAP. How wonderful our professional community is here.
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.
The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your socialmedia channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. Your favorite socialmedia site is… Twitter for research and LinkedIn for building connections.
Proving the worth of a communicator’s work ultimately goes beyond metrics—it is based on achieving meaningful business goals that the team strives for. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations.
I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team.
Virtual reality has the potential to tell a story more powerfully than ever before, and help communicators of all kinds reach further and deeper to their audiences. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Examine your website and socialmedia profiles as well, paying particular attention to coordination. Using the same handle for as much socialmedia as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.
Google Analytics and tools that monitor socialmedia data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your socialmedia and PR strategies to take full advantage of this opportunity.
Today, tools such as the Internet and socialmedia have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of socialmedia criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. The post How Important is Fake News?
Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations.
Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts.
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?
This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on socialmedia platforms.
During her nearly 60-minute presentation, she provided a detailed timeline of how misinformation and disinformation spread nearly as quickly as the virus, citing issues with socialmedia, medical officials and elected leaders. In the pipeline, are vaccines that are based on a technology never previously used in human beings.
These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations.
Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or socialmedia campaign, contact Scott Public Relations.
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