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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Social Media & Community Management.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows.

Community 120
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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You May Have a Title But Your Role Has Expanded

Deirdre Breakenridge

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244