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With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Does every policy change demand a response? When is it appropriate to make a statement?
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It
InternalCommunications. Internalcommunications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internalcommunicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training.
As you think about your internalcommunications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. HR policies, procedures, training.
Developing a Clear and Consistent Messaging Strategy A well-defined messaging strategy ensures that all communications align with the companys values and objectives. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This may include refunds, discounts, or free services.
InternalCommunications. The truth is that internalcommunications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internalcommunicators will help create purpose-driven employees. Expanding beyond internal memos. And this makes a significant impact.
So, the GitLab staff decided to rope in the professional community for help. This strategy turned GitLab’s crisis into a challenge for fellow community members. Communicate With Internal Stakeholders. So, having a clear-cut internalcommunication strategy is extremely crucial to your organization ’ s survival.
As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?
At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.
For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.
If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Simply “celebrating” Pride once per year and doing nothing the rest of the year (or worse, actively opposing equality the rest of the year) is not just wrong, it’s communications malpractice.
It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change.
ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “PR for Issues & Advocacy.” Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). What makes for a great intern?
This week, Cortés sat down with me to discuss the importance of internalcommunication, creating and following an effective business plan, and knowing how to add value to your team. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.
Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. A third (31%) of organisations reported that they have a policy in place to manage ESG, while 41% said that it was a work in progress.
But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Finally, bear in mind virtually no digital communication is private. Join professional online communities, and engage. Don’t get cancelled. True enough.
InternalCommunicationsInternalcommunications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Even Wikipedia themselves have a call to action asking the scientific community to help mitigate this risk: “… there is an increasing need for the scientific community to engage with Wikipedia to ensure that the information it contains is accurate and current.” ” Mitigating the Wikipedia risk.
Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.
Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. Assertive policy needs to make up the shortfall. Webinar: A new normal for PR, or the same old tricks?
Its success hinges on a genuine understanding of diverse communities and cultures. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Agencies should shape their policies to attract a diverse pool of applicants for open positions.
It’s easy to click “accept” without actually reading the lengthy privacy policies and terms of use that require our acceptance before joining these platforms, and it is even easier to not take notice of the changes made to these policies throughout the years. You can order your copy of Crisis Ready , here.
These academics, foreign policy experts, business leaders and futurists bring valuable insights into the causes, costs and future implications of geopolitical conflicts, helping leaders see around corners in ways others cannot.
If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). Is there a spokesperson policy? Is there a crisis communications plan?
“Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. based communications firm.
How does it relate to the business, employees, clients, or community? What areas of the conversation align with your organization and/or with your diversity, equity and inclusion policy and goals? Are there steps you could take internally before speaking publicly? Does the best path to action start in the public conversation?
If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. Company values and purpose serve as a compass.
When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? It’s not only refugees who benefit.
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.
While in the past CEOs largely avoided using their positions to comment on policy or political matters not directly related to their businesses, in recent years they’ve had to take a more prominent role in those discussions. Communication connects all of those things. They’ve got a crisis plan on the shelf.
Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.
considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities.
In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.
With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Once you’ve developed your policy, make sure it’s in a place on your website that is visible to all those who register and apply to speak. Provide Training. 1] Larson, Selena. June 4, 2014.
Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages.
Moreover, if you adopt 5 foolproof ways to make sure your press release gets read , you will be well on your way to showcasing your educational news to a global community. Image by drobotdean on Freepik
Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
This sort of policy only works if the CMO or VP of marketing is out there setting an example. Invite guest posts from customers, your community and the industry. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. This includes leaders.
Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.
At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. My policy has always been to encourage people to volunteer when they have strong opinions about changes that need to happen to advance the organization. Except, then, we called it “internships and jobs.”) Change the status quo.
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