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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Social Media & Community Management.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows.

Community 120
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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PR Strategies for Defense Tech Companies During Geopolitical Tensions

5W PR

Public relations professionals in the defense technology sector face unique challenges when communicating about sensitive technologies during times of international conflict. Regular stakeholder engagement sessions provide opportunities for direct dialogue with community members, addressing concerns before they escalate.

Company 78
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You May Have a Title But Your Role Has Expanded

Deirdre Breakenridge

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Managing PR During Controversial Game Releases: A Complete Guide

5W PR

Public relations crises in the video game industry can strike without warning and spread rapidly across social media platforms, gaming communities, and news outlets. The gaming community’s passionate nature and always-online presence mean that negative reactions can quickly snowball into major reputation threats.

Crisis 78