Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In the overall study, just 16% of respondents said they publish content on a daily basis – yet those with a documented strategy were about seven percentage points higher (23%).

Content Marketing 145

Content Marketing Study Marketing Survey 145

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing.

Study 139

Study Publicity Survey Internal 139

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 105

Case Study International Internal Study 105

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Developing a Clear and Consistent Messaging Strategy A well-defined messaging strategy ensures that all communications align with the companys values and objectives.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. The study shows this ultimately impacts the bottom line.

International 138

International Internal Communications Strategy 138

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 98

B2B Branding Brand Case Study 98

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions. Claire is both a Chartered PR and a Chartered Marketer.

Company 93

Company Public Affairs Government Case Study 93

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.

SEO 62

SEO Study Branding Brand 62

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. This study also examined how people in Bahrain are currently utilizing social media to access health related information.

Healthcare 238

Healthcare Social Media Media Case Study 238

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” Meet with #marketing team.

Conference 120

Conference International Internal Data 120

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” What is the Hot Mommas Project? But at least you can start with today.

International 101

International Internal Case Study Insurance 101

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. 40] Image credit: DALL-E, “ a robot looking very tired in the style of van Ghoh ” The post Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Now it’s gone quiet. PR Tech Sum No.

Pitching 151

Pitching Study Technology Report 151

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Study Public Affairs System 190

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 98

Case Study Study Guidelines International 98

Wadds Inc.

SEPTEMBER 27, 2023

The World PR Forum and PRAXIS conferences in India highlighted the focus of the Global South on professional development through qualifications, continuous learning, and community to advance public relations as a profession. The scale, energy and hospitality of the Indian public relations community is incredible.

Community 75

Community Publicity Conference Internal 75

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Read more.

Social Media 150

Social Media Pitching Media How To 150

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The roles being unveiled now have sales enablement or marketing operations bent.

International 95

International Internal B2B System 95

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. I’ve provided you with the steps, now it’s up to you to be smart and to make a campaign-specific risk assessment mandatory, whether your marketing and PR team is internal or external.

Marketing 228

Marketing Case Study Airlines Course 228

Stephen Waddington

APRIL 25, 2022

My initial study of the body of knowledge in public relations reveals an immature profession. There are very few communities, events, or shared media. These contradictions have become a daily part of studying public relation practice. Peers judge our contribution to knowledge. There is no unifying theory of public relations.

Publicity 189

Publicity Study Internal International 189

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. If a customer has solved a significant pain point with your product or service, consider turning their testimonial into a full-blown case study. #4

Branding 104

Branding Brand Employee Case Study 104

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

International 78

International Internal Communications Employee 78

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. store and interned for EcoPeace Middle East. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

Waxing UnLyrical

FEBRUARY 29, 2012

Then save it as a JPG and send it to her, via email, post to her Facebook Wall, whatever; Send an International Women’s Day eCard to a woman who’s making a difference. While she was working (and studying), she somehow found the time to also run an afternoon school for street kids that was held on the premises of St.

International 81

International Internal Education Writing 81

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

JULY 30, 2020

Will they continue with graduate studies? Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. See if you can schedule a Zoom call to talk about what campus is like, or what opportunities you might have to intern with them in the future.

Brand 196

Brand Branding Local Interviews 196

PRSay

OCTOBER 12, 2021

I was studying finance at George Washington University; he saw something else in my skill sets. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. It’s simply a privilege they can’t afford.

Nonprofit 196

Nonprofit Financial Community Leadership 196

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Humanize digital experiences. Facundo Luque is a product manager jr.

Communications 157

Communications Public Affairs Insurance Insurance 157