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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 84
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article thumbnail

How to respond to media inquiries: Win coverage during business-as-usual

Presspage

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Two others I’m seeing a lot of debate on is using it in transcreation and engaging diverse communities, and then the use of AI meeting tools. Listen to the full interview, here. When is it okay to record?

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