Remove Community Remove Interviews Remove Leadership
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Active thought leaders in their category / sector.”

B2B 177
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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

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The voices of missing women (and men) in public relations

Wadds Inc.

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Or, broaden out to the culture of business.

B2B 366
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Leadership Beyond Your Job Title

Deirdre Breakenridge

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Leadership is More Than a Job Title.

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Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. And why just focus on thought leadership, you can do both, right?” My first reaction was, “give me a break! Another XXX is dead (or dying) story!

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Not only does this attract top talent, it also humanizes its brand.