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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Meet my company’s minimum quality / functional needs.”

B2B 149
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Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. I’d gone to several meetings before joining the Society, and I was impressed by the professional development opportunities and networking. I was honored that she asked me, and that put me on my path to leadership within the Society.

Meeting 157
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Meet PRSA Board of Directors Nominee Angela Walters Eveillard, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. PRSA has given me so much in my career — from professional development and leadership opportunities to lifelong friendships.

Meeting 148
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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

On July 24, members of the Global Alliance for Public Relations and Communication Management, including PRSA CEO Linda Thomas Brooks and CFO Philip T. Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N.

Trends 153
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Meet PRSA Board of Directors Nominee Jacqueline ‘Jackie’ Clark, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. It is such a blessing to have the time, treasure and knowledge to be able to invest in organizations focused on education, social welfare and my faith community. ” What do you think makes for a successful leadership team?

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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

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Meet PRSA Board of Directors Nominee James Shackelford, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78