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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Prowly's Media Database contains insights about 14,000 newspapers and magazines in the US alone. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

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How to Develop a Marketing Campaign for New Video Game Releases

5W PR

These are simply communities where gamers discuss and recommend new games. Traditional media like newspapers, magazines, radio, and television can sometimes be useful. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

This is why earned media – the stories and interviews produced by PR – will always be relevant. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Here are some of the most powerful.

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