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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. The financial problems aren’t new either.

Software 176
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294
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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. Companies should be training key personnel on handling media inquiries and interviews. Support causes that are important to stakeholders and give back to the community.

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Training Day: ReputationUs Message Unity Training

Reputation Us

If the answer is yes to any or all of these questions, then the ReputationUs Message Unity Training is designed for your organization. The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. All of a sudden, the tools to do so were at our disposal, as we moved from a static HTML/Coldfusion environment to a Drupal CMS where all levels of staff could be trained and granted access to easily create content.

Mobile 120