PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

JANUARY 19, 2016

At his recent Cision webinar , Scott explored how he and his team responded to a series of shark-related events last summer. At the beginning of the webinar, Scott makes it very clear how he’d like listeners to refer to what happened last summer. During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. Not only does this attract top talent, it also humanizes its brand.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Host a webinar series for customers? Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Organize events or workshops that bring customers together and foster a sense of community.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. It’s how Prowly Magazine was born - our educational community. We took this as a signal that the PR business needed some solid education.

Tools 112

Tools Education Film Local 112

5W PR

OCTOBER 4, 2023

These campaigns can be shared through social media, press releases, webinars, and workshops. By working together, PR professionals and mental health organizations can amplify messages and resources, reaching a larger audience and fostering a sense of community.

Strategy 88

Strategy Employee Education Resources 88

5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Invite experts, thought leaders, and influencers for interviews.

B2B 78

B2B Creativity Case Study eBook 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Make the focus of the interview about their challenges or their expertise. Those requests are all about you.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Michael Smart is offering a webinar examining media pitch subject lines that work. That sounds promising.

Software 88

Software Pitching Measurement Enterprise 88

Waxing UnLyrical

NOVEMBER 3, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 105

Measurement Blogging Tourism Social Media 105

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I love talking about social media in all formats and situations.

Education 40

Education Social Media Trends Media 40

5W PR

AUGUST 8, 2024

PR strategies such as media placements in reputable publications, expert interviews, and thought leadership pieces can establish brands as credible authorities in the breastfeeding and maternal health arenas. Engaging with the Community Breastfeeding is not just a personal choice but also a community-supported endeavor.

Brand 78

Brand Branding Healthcare Education 78

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Offer apps, guides, or online communities to support their progress. Let the community be a source of inspiration and motivation.

Consumer 78

Consumer Industry Branding Brand 78

Waxing UnLyrical

NOVEMBER 15, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Google 110

Google SEO Engineering Measurement 110

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. What are some best practices for other communicators? In each episode, guests were able to present information as part of a conversation so that people could understand the issue’s importance.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Remember to add work related webinars and education on the list.

Print 78

Print Resources Technology Interviews 78

5W PR

SEPTEMBER 11, 2023

Importance of communicating health and wellness research Health and wellness communication in terms of research studies offers insights into a wide range of topics, from new treatments and interventions to lifestyle recommendations and disease prevention strategies.

Publicity 78

Publicity Communications Study Storytelling 78

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 137

Tools Publicity Measurement SEO 137

Waxing UnLyrical

OCTOBER 24, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 87

Measurement Tourism Blogging Resources 87

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 92

Interviews Creativity Twitter Facebook 92

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 74

Conference Measurement Tourism Twitter 74

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 100

Publicity Facebook Twitter Measurement 100

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview. Completely.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. There’s no way they would have survived to the present day, had people not been energized enough to share them. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 94

Publicity Creativity Measurement Twitter 94

Waxing UnLyrical

NOVEMBER 27, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 74

Measurement Tourism Blogging Twitter 74

Waxing UnLyrical

OCTOBER 20, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

DECEMBER 11, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tourism 66

Tourism Measurement Blogging Twitter 66

Waxing UnLyrical

NOVEMBER 6, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tourism 68

Tourism Measurement Twitter Facebook 68