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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104
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Black History Month: A Celebration of African American Media Outlets 

Buchanan PR

This Black History Month, we want to shine a light on traditionally Black-based media outlets that offer businesses a valuable opportunity to connect with the African American community. Here’s a look at a few African American media outlets that businesses should consider including in their communications strategy.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 176
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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. “The

Local 140
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The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Persistency.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250