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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104
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Behind the Headlines With Ashley Simmons

Cision

What drew you to the field of public relations and communication? It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. My daily newspaper of choice is…The Wall Street Journal. I’ve never looked back.

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Seriality (Context Matters)

Doctor Spin

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.).

Groups 52
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicatorspublic relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 144
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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. “It

Meeting 110
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Behind the Headlines With Peter Shafer

Cision

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Source: State of PR and Journalism Salaries 2023 by Muck Rack. It makes sense. Long work hours.

Software 146