Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. How can online communities help people facilitate change in their lives and careers? About Spin Sucks.

Community 150

Community Social Media Media Education 150

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The financial problems aren’t new either.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Persistency.

Journalism 97

Journalism Publicity Newspapers Pitching 97

PRSay

SEPTEMBER 23, 2022

This helps a community understand what issues need further exposure and what issues to prioritize so that the government can enact and enforce policies leading to a more advanced civilization. These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events.

Ethics 179

Ethics Media YouTube Journalism 179

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Crisis Communications Reputation 195

NewsWhip

JUNE 2, 2020

CASE STUDY. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post Case Study: Bauer appeared first on Newswhip. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. It’s an issue that has been attracting heat among public relations communities on social media over the past week. The route from journalism to public relations is a well-trodden path for journalists seeking an alternative career.

Journalism 74

Journalism Publicity Crisis Management Training 74

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. 50Shows is one more way that I can “give back” to my community by interviewing amazing women who have incredible stories to share.

Radio 238

Radio Interviews Community Twitter 238

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. The media had begun regularly talking about game preparations and our fans were pumped. Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

Journalism 69

Journalism Communications Survey Social Media 69

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Read more.

Social Media 150

Social Media Pitching Media How To 150

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101.

Twitter 157

Twitter Survey Journalism Social Media 157

PRSay

NOVEMBER 21, 2017

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. I was still investigating when a school PR job opened up in my community. But with support from friends and family, I survived studying once again.

Study 112

Study Newspapers Journalism Community 112

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to recognised by humanity.

Communications 129

Communications Software International Internal 129

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. As has become tradition, r/memes was the top community, though it was closer this month than it has been in previous months. .

Reddit 149

Reddit Community Sports Video 149

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters. But all too often, no effort is put into communicating research.

Communications 171

Communications Training Education System 171

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 80

Creativity Study Survey Advertising 80

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). What should you study next? M/C Journal, 17, 110.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. It was the part of their study that interviewed PR senior scholars.

Journalism 111

Journalism Study Interviews Conference 111

Stephen Waddington

JUNE 13, 2019

It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism. More than 2,000 UK citizens responded.

Print 115

Print Media Newspapers Local 115

Buzzstream

FEBRUARY 13, 2025

Catharines Standard Torstar Niagara Falls Review Torstar Welland Tribune Torstar Peterborough Examiner Torstar The Kit Torstar National Post Postmedia Financial Post Postmedia Canada.com Postmedia Canoe.com Postmedia Driving.ca Postmedia The GrowthOp Postmedia Healthing.ca Postmedia Remembering.ca Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Here are three tips to help you master the chemistry of successful pitching.

Pitching 120

Pitching Report Social Media Measurement 120

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. A recent case study highlights the issue. It’s a debate that’s been ongoing for more than 50 years. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

JANUARY 2, 2024

3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community?

Blogging 144

Blogging Software B2B Survey 144