Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 180

Study Communications Survey Pitching 180

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June. Photo credit: lvcandy.

Transportation 185

Transportation Banking Journalism System 185

Deirdre Breakenridge

JULY 22, 2019

Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change. Use a writing style that’s personal or journal-style writing. Give the behind the scenes and things I would not see anywhere else.

Social Media 177

Social Media Media Interviews Instagram 177

OnePitch

OCTOBER 3, 2024

As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience. Their writing is less objective than straightforward news reporting and adopts a more entertaining tone rather than a strictly informative one.

Pitching 102

Pitching Storytelling Journalism Community 102

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. See all of Katja’s tips for building blogging communities here.

Media 120

Media Storytelling Content Marketing Journalism 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible.

Journalism 69

Journalism Brand Branding Advertising 69

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 179

Survey Software B2B Pitching 179

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community.

Pitching 120

Pitching Report Social Media Measurement 120

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. It’s easy to stay silent and not take a stand on current events.

Brand 253

Brand Branding Government Ethics 253

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 153

Mobile SEO Web Training 153

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. I also think we benefitted from the love our community has for the Twins. Our Newsroom editor J ordan Osterman spent time before the game talking to fans at the pre-parties and on Target Plaza. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. What hasn’t changed in PR?

Leadership 159

Leadership Conference Local International 159

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JANUARY 2, 2024

47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.

Blogging 144

Blogging Software B2B Survey 144

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Write a press release. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it. Talk to Us !

Study 162

Study Media Relations Media B2B 162

Flack's Revenge

AUGUST 1, 2018

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

Content Marketing 149

Content Marketing Privacy Government Web 149

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. We had to either post a fun picture with our friend, or write a poem / something engaging and funny.

Film 150

Film Social Media Video Writing 150

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 146

Software Pitching Ethics Technology 146

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. Focus on developing your writing skills. You might study liberal arts or journalism – a PR major is certainly not required.

Fashion 120

Fashion Pitching Journalism Social Media 120

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Journalism 111

Journalism Study Interviews Conference 111

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck recalibrates, saying they are enlisting the community to fight fake news, and using stronger detection , easier reporting, and third party verification. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. Build your own audience.

Facebook 120

Facebook Journalism Local Google 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. But journalism does addict you to quick results and to working alone. Be sure to circulate.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

JUNE 6, 2016

As Denise DiMeglio, vice president at Gregory FCA, wrote, “Why should the reporter care about, explore or write about this topic today? … ‘Because your client wants to talk about this story, sell more product, generate leads, etc. David Cumpston, director at Landis Communications Inc., now’ is not a sufficient answer.”.

Pitching 120

Pitching Trends Data Industry 120

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Jill Duffy and Jordan Minor writing for PC Mag called Lynda “ hands-down one of the best sources for online learning.” High praise.

LinkedIn 60

LinkedIn Mobile How To Course 60

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7 Also, know what has and hasn’t been published.

Corporate 0

Corporate Airlines Financial Journalism 0