ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? Have they adopted strong diversity or ESG initiatives?

B2B 366

B2B Media Pitching Leadership 366

The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Not only does this attract top talent, it also humanizes its brand.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support. Socially Mobile opens for applications today.

Mobile 143

Mobile Community Education Government 143

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 94

Publicity Leadership LinkedIn Report 94

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Remote PR Jobs

MARCH 26, 2025

Beyond networking, these associations provide professional development opportunities focused on PR strategy, crisis communications, media strategy, and reputation managementessential skills for any freelancer looking to stand out. Whenever you attend an event, follow up by connecting with attendees and continuing conversations online.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Twitter 405

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. Don’t make them come to you.). Don’t just invite them to be a part of yours.”.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral.

Social Media 369

Social Media Media Enterprise Viral 369

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

Deirdre Breakenridge

MARCH 24, 2020

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Communications 236

Communications Resources Leadership Video 236

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. For most organizations, that means C-level communications is under scrutiny.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The company leadership took charge of the situation before crazy rumors could start or spread. It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. Give people things to do. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Building a Positive Reputation Through Thought Leadership The power of thought leadership in positioning executive or an entire organization as industry experts.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 202

Employee Community Leadership Enterprise 202

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business. Find us on

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Reputation Us

MARCH 17, 2025

Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health.

Reputation 78

Reputation Technology Government Employee 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

PRSay

MARCH 13, 2024

The revision focuses on what the grants will do for communities: Did you know that trees reduce floods? Even cut the number of crimes in your community? Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. Increase the value of your home? Sheltered the homeless.

Energy 173

Energy Writing Community Training 173

PRSay

OCTOBER 16, 2024

You just keep being who you are… The most powerful thing our community did was to come out.” She came out publicly onstage in 1993 at the Triangle Ball, part of President Bill Clinton’s inaugural celebration, and released her album Yes I Am later that year. It’s about changing hearts and minds,” she said. And that’s what moves us forward.”

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth.

Brand 78

Brand Branding Media Journalism 78

5W PR

JANUARY 26, 2025

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications. Through such content PR professionals can position clients as thought leaders in their fields.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282