ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . That’s where paid social media programs come in. In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership.

Social Media 344

Social Media Media B2B Leadership 344

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MARCH 13, 2024

The revision focuses on what the grants will do for communities: Did you know that trees reduce floods? Even cut the number of crimes in your community? Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. Increase the value of your home? Sheltered the homeless.

Energy 173

Energy Writing Community Training 173

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Landis PR

JANUARY 28, 2025

Public relations plays a pivotal role in achieving these goals while boosting lead generation for healthcare organizations. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. At Landis Communications Inc. ,

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. How much money do PR professionals earn?

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

JULY 28, 2023

Sales-related topics just aren’t sexy to *most* media. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 146

Publicity Small Business Trends Leadership 146

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 180

Study Communications Survey Pitching 180

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. In your pitch, convey how the story affects the community, Thrasher advised. Whether it’s for the 5 p.m.

Report 174

Report Local Media Pitching 174

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 151

Survey Communications Measurement Internal 151

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management.

Publicity 122

Publicity Case Study Study Ethics 122

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 144

Survey Measurement Public Affairs Storytelling 144

The Hoyt Organization

SEPTEMBER 16, 2024

Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 97

Healthcare Industry Crisis Crisis Communications 97

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Brand Branding Crisis Management 78

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. That is a responsibility that rests squarely on leadership.

Case Study 146

Case Study Study Company B2B 146

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

The Hoyt Organization

FEBRUARY 13, 2025

Distribute content via social media, newsletters, industry forums, and trusted online publications like Healthline or Beckers Hospital Review. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Need more on media outreach? Pro Tip: Build Your Brand with Effective Storytelling.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. By strategically managing media relations, PR can control the narrative surrounding a brand. Employee relations is another crucial aspect of PR.

Brand 78

Brand Branding Crisis Management Leadership 78

Cision

MARCH 29, 2017

The report’s findings indicate a trend that most communicators may already anecdotally be aware of: As brand leaders, they must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

5W PR

OCTOBER 1, 2024

PR is instrumental in enhancing brand visibility through media relations, for example. This is where PR works to secure placements in relevant media outlets that can substantially increase brand exposure.  Lastly, it’s thought leadership.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

5W PR

JUNE 19, 2024

At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships. Our deep industry knowledge helps us craft effective communication strategies that resonate with the cybersecurity community.

Reputation 78

Reputation Company Case Study Leadership 78

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Cision has cycled through most of its leadership team under the current equity holders. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150