Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Takes care of its suppliers, business partners and communities.”

B2B 144

B2B Software Ethics Leadership 144

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Stern + Associates

MARCH 3, 2023

Employers should seek to create an environment where the needs of the silent employees are seen; and be proactive about meeting those needs in policies and approaches. Thank you, Zoe, for a valuable workshop on influence and practical ways we can build meaningful relationships with our co-workers, customers and communities.

Leadership 62

Leadership Employee Policies Groups 62

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PR for Anyone

APRIL 24, 2024

Luci Gabel is a professor at Georgetown University, keynote speaker, leadership coach, author, and podcast host. In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. So, what are these basics? But there’s more to it than just physical health.

Exercises 130

Exercises Leadership Education Transportation 130

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. Meet the Media: Audrey LaForest, Washington, D.C.

Meeting 81

Meeting Automotive Media Transportation 81

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. It is assessed and certificated independently. The deadline is 24 August.

Mobile 94

Mobile Meeting Course LinkedIn 94

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

OCTOBER 20, 2020

Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level? Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Solo PR Pro

MAY 14, 2021

We sat down with Kahshanna to find out how she came up with the name Kissing Lions, how her background in entertainment helped shape her PR style and how she’s using her skillset to help underserved communities. But I also love leadership and the energy that takes.”. A serendipitous moment: Naming the agency. I’m tenacious.

Meeting 105

Meeting Training Study Film 105

PRSay

OCTOBER 3, 2024

So, let’s look at how authentic, consistent brand storytelling can build a supportive community that will have your back when times get tough. Building your community with consistency and authenticity Consistency and authenticity are at the heart of effective brand storytelling. I want them to know I’m listening as much as I’m talking.

Storytelling 156

Storytelling Crisis Brand Branding 156

Bianchi Biz Blog

APRIL 19, 2021

My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Fundamentally, this is a book about leadership and the principles of effective communication and relationship building – and how they present a path toward combatting polarization.

Report 83

Report Meeting Automotive Media 83

Solo PR Pro

AUGUST 31, 2021

But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. The post Spotlight on a Solo PR Pro: Meet Meredith LeJeune appeared first on Solo PR Pro.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 161

Software Marketing Leadership B2B 161

ImPRessions - Crenshaw Communications

JUNE 23, 2020

This is clearly a big advantage, but because this piece isn’t being filed by a journalist, the brand executive must work hard to make it a high-quality and interesting piece that meets editorial standards. The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates. The company leadership took charge of the situation before crazy rumors could start or spread. Give people things to do. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” They are partnering with stakeholders in their communities to prepare people who have been left behind in the talent competition to compete in a global economy.

Internal 133

Internal International Groups Employee 133

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. Yet given customer expectations, they’re hard pressed to meet an Amazon-like level of customer service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Organisations meet their objectives through people: People who work for the organisation and people who work with and through it.

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. She’s an MBA and board level practitioner.

Meeting 96

Meeting Training Ethics Government 96

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 91

Leadership Reputation Measurement Video 91

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums.

Marketing 100

Marketing Tourism Local Government 100

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Doctor Spin

OCTOBER 25, 2024

Just as humans start by meeting basic needs and progress towards self-fulfilment, businesses must meet foundational digital needs before reaching their full digital potential. The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 3: Engagement / Content & Community.

Leadership 52

Leadership eBook Technology Analytics 52

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Mobile Automotive Transportation 57

Reputation Us

JULY 18, 2023

” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” ” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.”

Reputation 78

Reputation Exercises Groups Leadership 78

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 54

Groups Meeting Transportation Media 54

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

MARCH 31, 2023

Perhaps best known for the fasting that takes place from sunup to sundown and the nightly “iftar,” or evening meals with family and friends, Ramadan is a time for atonement, rejuvenation, reflection and community. During Ramadan, consider moving meetings to the morning, when someone who is fasting will have more energy.

Energy 158

Energy Meeting Course Community 158

PRSay

OCTOBER 28, 2022

Three-quarters of keynote presentations included women, and at least one had a member of the LGBTQ+ community. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Attendees could also hear from a solo female breakout speaker.

Conference 166

Conference Nonprofit Education Newspapers 166