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The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Unfortunately, not every nonprofit organization understands how to reach out to youth.
It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. Like other nonprofit news organizations, The Record relies on donations to continue operating. Media outlets embrace new model.
Morgan Roth is the Chief Marketing Officer for the Muscular Dystrophy Association (MDA), a leading nonprofit organization dedicated to transforming the lives of people affected by neuromuscular diseases. She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. Find us on
Her professional career started as an assistant program manager for a nonprofit in Africa. Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Find us on
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.
I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. It’s simply a privilege they can’t afford.
As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? But it can also be an opportunity to have several touchpoints for your nonprofit or your spokespeople to be able to speak to several different audiences. Our challenges are also opportunities.
President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities.
Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.
Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Empower your community and employees together.
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.
Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Take on work that builds marketable skills.
In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. Fittingly, a post on leadership appeared from Patrice Sutherland.
There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. Custom Ink. Gifts for Good.
Three-quarters of keynote presentations included women, and at least one had a member of the LGBTQ+ community. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. The conference offered four all-female panels.
You’re very active in several philanthropic and nonprofit organizations. It is such a blessing to have the time, treasure and knowledge to be able to invest in organizations focused on education, social welfare and my faith community. ” What do you think makes for a successful leadership team? In a word: trust.
Her professional career started as an assistant program manager for a nonprofit in Africa. Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Find us on
In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. Fittingly, a post on leadership appeared from Patrice Sutherland.
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.
million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Additionally, you can easily reach the right audiences and communicate your message effectively.
Our goal is to screen Pioneers in Skirts in schools, communities, and companies , and help them utilize the film to spark conversations about what inclusion really means, and how to support and actively promote gender parity in our culture today. Pioneers in Skirts Premiere in Los Angeles, CA. What’s Next? Ambition in Film Event.
Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. My love of the Navy and the communicationcommunity inspires me to candidly address this topic. You can find all of her work here.
As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. What are the particular challenges for vaccine communications in Black communities?
There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces.
The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. For marketers, this new future requires us to rethink how we communicate with customers.
Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Donate your time and skills to a cause that is important to you. Go beyond LinkedIn for your job search.
Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote. Bedrock of democracy.
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies.
Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep calm and communicate on!
Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Encourage community service. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Show empathy.
The family owns a fishing business and its members are leaders of their community. Be ready to adapt to the talents’ needs, said Whetter, who’s on the board of RespectAbility , a national nonprofit that promotes representation and authentic portrayals of people with disabilities in media. Deaf people like us are part of society.
President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities.
Air Force (retired) and is now director of inclusive communities for Amazon. Paula Pedene, APR, Fellow PRSA, owner of the consultancy Paula Pedene and Associates and executive director of the nonprofit Honoring America’s Veterans, moderated the panel. His father came to the United States by joining the U.S. Coast Guard at 19 years old.
The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.
The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans. Faculty talk trends and current events.
Nonprofit groups and volunteers came with tools and know-how. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. At first they ripped out drywall and moved their waterlogged belongings to the curb, but then what?
How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. And really, with the gold Lee shared, this post could end right.
By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? and “Is there no tolerance for racist rhetoric or innuendo?”
Concurrent to her career in marketing communications, Hanson has worked as a yoga instructor in Portland, Oregon for 10 years, becoming a well-known industry expert on health and well-being. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.
Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.
Your nonprofit, your employees, the cause and the volunteers themselves! How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. Make lists of your nonprofit goals.
Age discrimination “will impact you in some way, shape or form,” because of people’s uninformed assumptions, said panelist Daniel Farkas, who lectures on strategic communications at the Ohio State University in Columbus. Petties-Jones, who is also the co-chair of PRSA’s DEI Committee, asked the panelists how they define ageism.
Community involvement -- I need more than a list of places or nonprofits you volunteered at. volunteering in your own organization or sitting on an industry group or board that adds no social or community benefit. Originality -- Saying that a rock star leader is good at communicating doesn't give me insight into the person.
Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. To the PR academic and professional organizations and nonprofits out there – this is the time to step up. We all need to come together at this time to help the industry, profession, and community move forward. No, I am not.
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