Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice.

Education 211

Education Writing Leadership Resources 211

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. The Comunicadores for the Future program funds six- to nine-week paid communications internships with nonprofit organizations in the D.C.

Nonprofit 197

Nonprofit Financial Community Leadership 197

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 193

How To Crisis Employee Resources 193

PRSay

MARCH 16, 2020

Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information. Here are a variety of reliable resources related to the COVID-19 outbreak: • World Health Organization (WHO).

Crisis 218

Crisis Communications Publicity Resources 218

Sword and the Script

SEPTEMBER 10, 2024

The human resources horror stories circulating right now are mind-numbing. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Don’t skimp here.

B2B 144

B2B Software Ethics Leadership 144

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Analyst reports are among the most important resources here. The experience of strangers in the same professional community can be as persuasive as that of experts. PR content offers depth, credibility. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Software Education LinkedIn 233

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. It’s about speaking out for our equality and that of every other marginalized community. Check them out here. In 2024, whither Pride?

Government 209

Government Employee Insurance Insurance 209

PRSay

JUNE 5, 2020

Titled “Responding to Racial Injustice With Change and Healing,” the session brought together diversity and inclusion experts — Felicia Blow, APR, Kim Clark, Deme Jackson and Anita Ford Saunders, APR — who shared insights, resources and best practices to guide communicators in speaking with their leadership teams to ensure that real change happens.

Employee 218

Employee Leadership System Education 218

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. According to Andrew Steer of World Resources Institute commented, “In many cases, the private sector and subnational actors are moving faster than national governments.” ” 2020 Brings A Leadership Test. Because they are self-serving.

Leadership 156

Leadership Corporate Energy Government 156

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Branding Brand 100

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 82

Leadership Reputation Measurement Video 82

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 82

Leadership Strategy Energy Advertising 82

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? Which of the current core course offerings are essential?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. You can find all of her work here.

Communications 179

Communications Ethics Public Affairs Social Media 179

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

JUNE 28, 2024

The other big thing we have to acknowledge is the concerted attack on our community, almost from all sides, legislatively and regulatorily in some states,” said Finzel, president of RENEWPR in Washington, D.C., a communications firm that focuses on energy, environment and equity. .” Watch a replay of the episode here.

Community 74

Community Energy Policies LinkedIn 74

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success? Photo credit: blacksalmon ].

Employee 156

Employee Crisis Reputation Creativity 156

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Melissa Agnes

MARCH 12, 2020

There are resources available to you to help you through this. We must take the leadership position and let our customers know that we are putting their safety and the safety of our communities first. Links to the Crisis Ready COVID-19 Resources mentioned above. Click here to gain access.

Crisis 130

Crisis Crisis Management Tourism Resources 130

PRSay

MAY 5, 2021

As a PRSA member for more than 40 years, Kelly held various leadership roles, including as a member of the Board of Directors in 1994-1996. “Kathy Kelly made our profession — and our academic community — better, stronger,” said Del Galloway, APR, Fellow PRSA, PRSA’s president in 2004.

Education 158

Education Journalism Leadership Resources 158

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients.

Communications 192

Communications Crisis System Healthcare 192

Stephen Waddington

SEPTEMBER 7, 2021

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. The balance report to legal, human resources, or another function. Resources are critically important to the effectiveness of the communication function.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

PRSay

MAY 25, 2021

Moreover, we can widen our target audiences to include diverse members of our communities. Other daily practices we can advocate as communicators include learning about diverse cultures and encouraging anti-racism throughout our companies. These practices also help the public believe and trust our messages.

Training 193

Training Policies Study Community 193

PRSay

MAY 29, 2024

Find more resources from PRSA for AAPI Month at this link. In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. Historically, Asian Americans have been underrepresented in leadership roles within communications.

Communications 88

Communications Leadership Community Groups 88

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was a solo corporate comm. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. It worked and saved millions in translation costs.

Employee 130

Employee Groups Energy Resources 130

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed.

Publicity 148

Publicity Newspapers Journalism Energy 148

Cision

MARCH 29, 2017

The report’s findings indicate a trend that most communicators may already anecdotally be aware of: As brand leaders, they must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns. Follow him on Twitter @cglynch.

Branding 120

Branding Brand Media Infographics 120

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

Leadership 52

Leadership Strategy Wikipedia eBook 52