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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Takes care of its suppliers, business partners and communities.”

B2B 177
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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. PRStudChat. About Spin Sucks.

Community 148
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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Have they adopted strong diversity or ESG initiatives?

B2B 366
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10 Facts PR Influencers Know to Be True

Onclusive

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. This positions Microsoft as both a thought leader and trusted advisor.