ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. The most fundamental utility of social media for B2B companies is amplification of other communications.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

AUGUST 15, 2023

When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. Observation: These steps reinforce what B2B marketing and sales organizations should already know. Observation 2: The second observation is that content that speaks directly to prospects and demonstrates industry expertise comes up three times.

B2B 144

B2B Study Survey Software 144

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Take photos and if you generate enough tips and insight, package the content together into a kit.

Film 81

Film Community YouTube Video 81

5W PR

JUNE 3, 2024

Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities. Content creation Crafting engaging content, such as industry articles, expert commentary, or white papers that demonstrate expertise and address the pain points of the target audience.

SEO 78

SEO B2B Engineering Leadership 78

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. B2B communities The B2B tech world isn’t a one-man show anymore.

B2B 78

B2B Media LinkedIn Infographics 78

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. white papers (36%). 2) The top PR metrics and performance measures communications pros track.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. Give our services a try. Talk to Us !

B2B 69

B2B Trade Shows Survey Study 69

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. For instance, PR Newswire members who subscribe to ProfNet use its free community site ProfNet Connect to create custom expert profiles and interact with other users. This can be a LinkedIn profile or something similar. An outline of your industry experience.

Pitching 75

Pitching Media Leadership Examples 75

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. “For Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. It was deployed without any communication with the public partnering with Southampton Data Institute, led by Dame Wendy Hall on AIinPR 2020 is a pivotal year for AIinPR as if the profession does not upskill it will get left behind.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. How do you think that prepared you for these leadership roles you’ve assumed recently?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases.

Marketing 40

Marketing Small Business Web Nonprofit 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. Thanks to social media, review sites and other community-focused platforms, customers no longer need to come directly to you for information about your products. They yearn for community. Make it count.

Marketing 40

Marketing B2B B2C Leadership 40

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

FEBRUARY 21, 2017

Despite all the attention, as a business community, we still seem to struggle with getting this right. > Senior leadership thinks of marketing as a service bureau. > Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL. Where do you see businesses going wrong most often?

Marketing 75

Marketing System Data Tools 75

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. 67% said thought leadership. 67% said thought leadership. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 90

Survey Trends Communications Storytelling 90

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Contently - Strategy

SEPTEMBER 20, 2022

This is a great tactic for thought leadership content, in particular. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. If you’re a smaller business, weigh the pros and cons of engaging among leadership before taking any action. How to take action if your content is stolen.

Social Media 108

Social Media Ethics Trends Viral 108

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. It’s not Pepsi vs Coke.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. It’s like chef’s kiss thought leadership stuff. I’d be open to one of the things that I also find amazing is like Slack communities. We’re talking about white papers.

Reddit 77

Reddit How To LinkedIn Digital PR 77

5W PR

MARCH 24, 2025

Effective thought leadership programs combine technical expertise with strategic insights about industry direction. Effective thought leadership programs combine technical expertise with strategic insights about industry direction.

Industry 78

Industry Privacy Case Study Leadership 78