Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. What’s also great is theSkimm appears in my inbox bright in early in the morning, so I can get a jumpstart on the days’ news.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Sword and the Script

JANUARY 21, 2025

While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. The same goes for the courses offered by businesses those double as community-building programs too. As such, its entirely relevant to my work in public relations.

Google 157

Google Course Survey YouTube 157

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about.

LinkedIn 93

LinkedIn Video B2B System 93

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Will Digital Reach Improve the PR Measurement Drumbeat? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 105

Measurement Social Media Web Twitter 105

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, create a group on LinkedIn or Facebook and take an active part.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

AUGUST 5, 2019

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Why is this a brilliant strategy?

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. Join professional online communities, and engage. Participation in a professional community will offer a payback in search ranking support, reputation enhancement, and new relationships. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

JANUARY 12, 2016

On January 19th, Shonali and our community will share insights on how to move forward in 2016, with a solid PR strategy in place. Measurement needs to be built-in. If you have any questions that you want to share, you can tweet us or reach out through our LinkedIn Group. You can check out more about Shonali here.

Strategy 150

Strategy Education Community Twitter 150

Prowly

MARCH 4, 2025

2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations. People on these platforms can be unhingedboth positively and negatively.

Trends 104

Trends Reddit Pitching Data 104

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Use it as part of your strategy but not as your measure of success. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

Community 85

Community Nonprofit Twitter Measurement 85

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Prohibition

JANUARY 21, 2025

From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack. Meanwhile, LinkedIn is refining its ad targeting strategy with a new campaign and enhanced engagement insights in Campaign Manager. Influencer, post, story and avatar. Comment Follower.

Community 62

Community Tools Strategy LinkedIn 62

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

Community 40

Community Measurement Facebook Tools 40

Prowly

FEBRUARY 28, 2025

It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn. Prowly can measure your media mentions across social media and websites.

Brand 104

Brand Branding Employee Case Study 104

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data?

Marketing 52

Marketing Storytelling Local Measurement 52

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Emphasize projects where you had a measurable impact on your organization. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. Do you feel stuck in your current job? Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Deirdre Breakenridge

MARCH 7, 2016

With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Strong knowledge of research practices and measurement (especially as they relate to social technologies). Networking is important, whether it is in person or on LinkedIn. Resumes need to be one page.

Communications 120

Communications Interviews Social Media LinkedIn 120

Stern + Associates

DECEMBER 8, 2022

Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement? Aligning your goal(s) with the right social media metric will allow you to accurately measure success over time and adjust your strategy as needed.

Social Media 117

Social Media Strategy How To Media 117

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). In fact, the blogger claimed big results using the hashtag convention on LinkedIn. Sites like Facebook and LinkedIn don’t share this utility with the others.

How To 120

How To LinkedIn Twitter Instagram 120

Sword and the Script

MAY 26, 2020

LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement. In terms of communications and PR measurement , almost half of respondents (48%) measure “often” or “always”; the other half measure their efforts just “sometimes,” (38%) “rarely,” (11%) or “never” (2%).

Survey 144

Survey Measurement Public Affairs Storytelling 144

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. we’ve never met in-person.

Financial 148

Financial LinkedIn Groups Sports 148

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. . Influencer content and measurement goals . Engage with your community and build relationships. – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

Cision

OCTOBER 11, 2016

“This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.” Best practices for measuring the impact of your influencer marketing program. Connect with her on LinkedIn.

Marketing 120

Marketing Customer Service Conference Community 120

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

Measurement 95

Measurement Case Study Twitter Google 95

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

NOVEMBER 21, 2016

What I want to do in this post is take a look at the difference between bonding and bridging social capital, which social media communities might be construed as either, and how communications and marketing professionals can use this information to more effectively influence prospects with social media. Bonding Social Capital.

Social Media 120

Social Media How To Media Facebook 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104