Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. On Tuesday, April 19th at 8:30 p.m. What opportunities can social media bring to financial services companies? Read more.

Financial 150

Financial Community Social Media Guidelines 150

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. For those who do take part, they may limit involvement to LinkedIn, where business leaders tend to engage most frequently. .

B2B 276

B2B Social Media Brand Branding 276

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. The post What’s in Your Fall 2014 Communications Toolkit? Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., Please come join the #PRStudChat community for a dynamic discussion on learning and education. Be sure to also visit our LinkedIn Group to share your ideas. Education and learning, they are critical to life success. . And much more. See” you on the 27!

Education 322

Education Community Course LinkedIn 322

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Community Building. The number one lesson I learned from my journey of self-reinvention is community building.

Education 224

Education Community Social Media Energy 224

PRSay

JUNE 29, 2020

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What challenges do communicators face during the current coronavirus pandemic?

Community 109

Community Banking Corporate Conference 109

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Highlight the human impact of the technology or the challenges it addresses.

How To 78

How To Media Case Study Technology 78

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about.

LinkedIn 91

LinkedIn Video B2B System 91

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 100

B2B Facebook Community How To 100

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? Anecdotally, I can confirm that. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PR Job Coach

JUNE 29, 2011

Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries. Check Linkedin and/or Facebook or even Jigsaw, Ning, Spoke or Plaxo. Assess the potential.

How To 207

How To Ethics Technology Education 207

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Join professional online communities, and engage. ” Content, content, and more content. Know when to apologize.

Reputation 221

Reputation How To SEO Guidelines 221

PR for Anyone

JANUARY 23, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic. Find us on

Instagram 130

Instagram YouTube LinkedIn System 130

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Deliver Targeted Content.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. The Motivation.

Community 69

Community Brand Branding Education 69

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Deirdre Breakenridge

APRIL 25, 2017

Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Learning doesn’t have to be limited to the physical classroom environment. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Brand 156

Brand Branding How To Employee 156

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Let’s look at the numbers.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point?

SEO 165

SEO Content Marketing Marketing Software 165

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?” This was an important question and one that should be explored beyond one student or one blog post.

Social Media 150

Social Media Pitching Media How To 150

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Connect with him on LinkedIn. Humanize digital experiences.

Communications 158

Communications Public Affairs Insurance Insurance 158

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 127

Technology Policies Government Community 127