5W PR

SEPTEMBER 30, 2024

A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms. Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

PRSay

FEBRUARY 25, 2022

“One thing I’ve learned in my career is to use what makes you different to your advantage,” said Netta Conyers-Haynes, vice president of communications for the Sequoia Consulting Group in San Francisco and the event’s moderator. That is what our industry — and industries around the world — are having to reckon with.”.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 3, 2015

While the report is far-ranging ( you can get it here ), in this post I want to share some observations about the role of influencers in the vaccine controversy that can help healthcare and pharmaceutical companies considering more closely aligning their brands with influencers: Some influencers reach a lot more than others, so choose carefully.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ISEBOX

JANUARY 12, 2017

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. The volume is coming from health, pharmaceutical, education and government sectors. in 2019, reaching a record $4.5

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Prohibition

NOVEMBER 17, 2022

The reaction has been largely neutral/negative, as it may cause confusion and issues for groups and communities. Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%!

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 75

Media Relations Media Insurance Insurance 75

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology International Internal 52

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? In some cases that means that we are looking at years of experience, impact, and what market they’re in. In some cases, society? That’s where it becomes subjective. Does that work for us?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media International Internal 52

Waxing UnLyrical

MAY 13, 2019

Regeneron Pharmaceuticals. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Beyond PR

SEPTEMBER 14, 2016

markets in English is a great idea. markets is even better. However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Content distributed to the U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52