The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. Quite a paradox! The result?

Financial 101

Financial Real Estate Branding Brand 101

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community. That can go a long way in PR and marketing, too.

Real Estate 165

Real Estate Small Business Community Technology 165

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm. Local real estate developer. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 74

Automotive Meeting Report Real Estate 74

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm. Local real estate developer. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Victorious PR

JANUARY 27, 2023

By being proactive in your communication, you can control the narrative around your company and ensure that the news that is shared is accurate and positive. Building a Community We can’t forget about the community aspect! Public relations for crypto companies should also focus on building and engaging with a community.

Company 52

Company Real Estate Strategy Publicity 52

Victorious PR

DECEMBER 8, 2022

Cryptocurrencies are ever-growing as the market continues to expand rapidly. In fact, the market is predicted to surpass $6 trillion by 2025. Although cryptocurrency is a growing market, the general public still possesses little to no knowledge of how this industry operates. Positive Community Relationships.

Real Estate 52

Real Estate Education Advertising Advertising 52

PRSay

DECEMBER 14, 2021

The company says it plans to let anyone “imagine, create and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers.”. The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Get Creative With WHO You Pitch. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

JUNE 18, 2024

It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Find a trend, pump a lot of money into it, make a lot of noise in the market and hope to get acquired.

B2B 130

B2B Government SMB Real Estate 130

PR for Anyone

JANUARY 5, 2022

Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? Because I live in Virginia, I’ll use Virginia as an example. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted?

Pitching 130

Pitching Strategy Publicity Media 130

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 84

Trends Marketing Real Estate Public Affairs 84

Victorious PR

OCTOBER 18, 2022

Just like in the stock market, what may have been up yesterday could be down tomorrow and vice-versa. A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 110

Real Estate Community Employee Education 110

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S. What is the cost of enrollment? How many students typically attend the university?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S. What is the cost of enrollment? How many students typically attend the university?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S. What is the cost of enrollment? How many students typically attend the university?

Industry 52

Industry Real Estate Healthcare Tourism 52

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Victorious PR

FEBRUARY 6, 2023

There are so many ads flooding the market that people no longer trust them alone. Market influence. Community relations. Being active in your community, both local and industry-wide, is going to increase your chances of recognition, not to mention organically create a pretty solid reputation.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

APRIL 30, 2015

While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy. Real estate agent? You’ve gotten involved, are helping your local community and feeling great! Provide your time. Own a printer?

Communications 120

Communications Real Estate Local Community 120

Victorious PR

AUGUST 18, 2022

The first scenario is marketing: Talking about yourself. So they Google: “Brown Consulting media and marketing in Chicago.” Big business startups are in the business of getting so big that they become facets of the national community (think Amazon and Target.) The second scenario is PR: Others talking about you.

Real Estate 52

Real Estate Small Business Agency Google 52

Reputation Us

SEPTEMBER 18, 2020

credit unions, nursing, health care, real estate, food & beverage, restaurants) to partner with them to help navigate through these unforeseen storms. Tides seemed to shift daily for credit unions struggling with the next wave of crises that hit their financial institution and communities.

Crisis 78

Crisis Real Estate Crisis Management Financial 78

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. I’m not unique. Google Contacts. Google Docs.

Google 244

Google Mobile How To Skype 244

Remote PR Jobs

SEPTEMBER 25, 2023

Your title is the most valuable real estate when selling your talk to a track organizer and prospective audience. Here’s using a question to highlight an inconsistency that demands further exploration: Serverless computing has become a hot topic in developer communities. Did your title stand out?

Conference 100

Conference Writing How To Real Estate 100

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Expect social and market insights to have a greater impact in the coming year as options advance, and the industry finds new ways to apply it to fine-tune programming.

Real Estate 120

Real Estate Technology Data Agency 120

Victorious PR

JUNE 23, 2023

Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors. Captivating Audiences in a Crowded Crypto Landscape The crypto market has witnessed a tremendous influx of projects, creating an increasingly crowded and competitive landscape.

Leadership 52

Leadership Community Industry Journalism 52

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Critical Mention

DECEMBER 10, 2018

As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. In business as in life, relationships mean everything.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. The Forrester report notes that a branded community is a better solution because a Sony Playstation microsite gained 4.5

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

OCTOBER 14, 2014

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It became a formula that underscores how much closer the entertainment community is to social science than it is to art. Marketers Mindlessly Chasing Cool. It’s crazy right? Can’t work.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Offleash

MARCH 13, 2018

Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Robin, Alandea and Tanya visit Seattle’s historic Public Market. Yup, Seattle is hot. of living in a high growth city.

Technology 40

Technology Real Estate Local Sports 40

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I tried with the new stores to engage the local community. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52