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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. Thomson is one of the UKs foremost public affairs leaders. Claire is both a Chartered PR and a Chartered Marketer.

Company 93
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A Navy Leader on the Role of Accreditation in Developing Strategic Communicators

PRSay

With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Awards for Excellence in Navy Public Affairs.

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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197
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The many paradoxes of public relations

Stephen Waddington

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A developing profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 190
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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Zach Silber (CIO, Kivvit): One major change is the accelerated pace of work.

Data 148
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. And you can help them get there. Let's break it down.

Print 104
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5 Ways To Mobilize Your Grassroots Supporters

Cision

You need to engage your audience using the right platforms, innovative technology and targeted communication. public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy.

Mobile 159