5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 99

System Tools Policies Measurement 99

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Success depends on building strong partnerships with educators, showcasing real learning outcomes, and maintaining consistent communication across multiple channels.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns.

Company 78

Company Brand Branding Crisis Management 78

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

PR for Anyone

APRIL 2, 2025

Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards. Shes not just a chef; shes a storyteller, an educator, and a cultural ambassador, bringing new perspectives to the culinary world.

Industry 130

Industry Storytelling Education Television 130

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 7, 2025

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. CNN anchor Max Foster’s successful TikTok presence shows how media professionals actively use the platform to connect with audiences.

Viral 78

Viral Brand Branding Airlines 78

Onclusive

OCTOBER 3, 2017

Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. After all, marketing is getting the right message in front of the right person, at the right time!”.

Brand 246

Brand Branding eBook Leadership 246

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PR in High Definition

OCTOBER 25, 2024

There are natural overlaps between comms and HR, especially when it comes to showcasing diversity or community initiatives. It’s authentic, and that kind of storytelling resonates so much more. Step 3: Measure, Tweak, Repeat Starting small also makes it easier to track success. Focus on quality, not quantity. What’s working?

Employee 62

Employee Strategy Measurement Energy 62

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. As such, its entirely relevant to my work in public relations.

Google 157

Google Course Survey YouTube 157

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data?

Marketing 52

Marketing Storytelling Local Measurement 52

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts.

B2B 170

B2B How To Instagram Reddit 170

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q2: Can content help PR pros boost their careers?

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Evoke emotions such as excitement, hope, or empowerment through storytelling. It should strike an emotional chord.

Technology 127

Technology Trends Company Storytelling 127

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Pro Tip: Build Your Brand with Effective Storytelling. Micro-Influencers: Engage niche communities with highly relevant health topics 8. Identify SMART PR Objectives Specific: Increase patient inquiries by 20% for our new cardiology service in Q1.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 111

Conference Internal International Storytelling 111

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. The complete survey is embedded nearby.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Prowly

MARCH 4, 2025

Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

The Hoyt Organization

SEPTEMBER 10, 2024

They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Brand Branding 102

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 151

Survey Communications Measurement International 151

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. is notoriously difficult to measure.

Survey 118

Survey Media Relations Corporate Communications 118