Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Social Media & Community Management. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244

Community Social Media Course Measurement 244

Business Wire

MARCH 24, 2022

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

Blogging 358

Blogging Media Community Media Relations 358

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 118

Survey Media Relations Corporate Communications 118

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? Have they adopted strong diversity or ESG initiatives?

B2B 366

B2B Media Pitching Leadership 366

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Sharing Success Stories Personal narratives make adaptive skiing programs relatable and inspiring.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content. Again, this mirrors traditional media relations; top media contacts won’t guarantee a positive story, but relationships will help you get a fair hearing.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. I’m no longer hyperactive on Twitter, but still push out several tweets a day to keep our SO team, and my community up-to-date on social advents and need to know news.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

NOVEMBER 14, 2024

Support causes that are important to stakeholders and give back to the community. The Role of Public Relations Public relations play a critical role in crisis management and reputation protection. They manage media relations by handling media inquiries and interviews professionally and effectively.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Reputation Us

FEBRUARY 12, 2025

Health, social and economic impacts of the pandemic on nonprofits have made reputation management all the more essential in building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.

Nonprofit 78

Nonprofit Reputation Crisis Community 78

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. In your pitch, convey how the story affects the community, Thrasher advised. Whether it’s for the 5 p.m.

Report 174

Report Local Media Pitching 174

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What are some of the key components of a successful social media strategy? What’s your secret to media relations success?

Social Media 227

Social Media Newspapers Reputation Community 227

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. By nurturing these relationships, you can create a network that amplifies your reach and builds trust within the community.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 18, 2025

Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices.

Crisis 78

Crisis Brand Branding How To 78

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Communications Conversations

JANUARY 8, 2021

And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. When was the last time you saw stats around purchase decisions based on media placements? Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. It’s also a good forum for discussion of trends, tools, and hot topics. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Journalism Trends Resources 296

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

5W PR

FEBRUARY 20, 2025

Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty. Studies show that brands with active social media engagement see 40% higher customer retention rates.

Company 78

Company Brand Branding Crisis Management 78

Presspage

OCTOBER 14, 2024

Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

5W PR

MARCH 10, 2025

These might include: Increasing brand awareness among educators Growing social media following Generating positive media coverage Driving sales through educational channels Tracking and Reporting Regular monitoring and reporting help maintain campaign momentum and justify PR investments.

Strategy 78

Strategy Education Video Storytelling 78