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By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!
Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and mediarelations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.
The report is drawn from tracking four months’ worth of social and electronic print mediarelated to the topic, from January to April 2015. The anti-vaccine community has had to shift their loyalties over time. When the topic gets personal, people are more passionately involved. From Asset to Liability. i’m not anti.
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.
Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.
A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Or use these events to drive mediarelations and community conversation. Does your company target a variety of audiences across different industries? If so, remember that we are in the age of personalization.
Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. We were thinking about public relations very differently. I was too tired at the time to try to educate him.
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