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Public Relations in Marketing

PR for Anyone

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Community Relations.

Publicity 225
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 174
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Pitch the Media

PR for Anyone

You can take the same story and you can tweak it and, give it, you know, an angle this way, for this station, and an angle for this station, an angle for this station, but do not pitch the exact same story to the same or to all the different media outlets in your community. So that is this week’s PR Tip.

Pitching 223
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? And then there is positioning you an expert in your industry where you can regularly be featured in the media. Yes, that is one component of PR and there are PR professionals who specialize in this area. But PR is an opportunity to share the good things in your company as well.

Crisis 130
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Public Relations Strategy to Pitch the Media Today

PR for Anyone

I want you to be the expert. So that is this week’s tip. Again, Happy New Year.

Pitching 130
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How to Create Great Content Fast

PR for Anyone

Share your favorite place in the community. Welcome a new business in the community. Introduce your newest employee. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question. Share someone else’s content. Post something seasonal. Do a Live video on Facebook or LinkedIn. Do a “how-to”.

How To 130
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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. When we’re each playing to our individual talents, together we’re best serving the greater communication needs of our community.

Local 94