Communications Conversations

DECEMBER 5, 2019

She’s a former media member. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But, I’m also a big believer in cues.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. That realization led me to accept a position as a media trainer.

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. Think of how this applies to your customer community and content strategy. Immerse your audience in the story.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “What do all media companies do that you don’t? Click to tweet! Chris Brogan. Daniel Pink.

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Owned media is the top area of emphasis, according to the findings.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. 3 PR Trends in Tactics, Measurement and Organization.

Survey 104

Survey Media Relations Corporate Communications 104

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s the well-known press release and media kit. All that content points to an underlying mantra: “be the media.” User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Recognition is a valuable currency on social media. Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! PR is now a two-way conversation between the brand and its audience. Pay It Up, Not Forward.

Brand 120

Brand Branding Nonprofit Storytelling 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 74

Survey Trends Communications Storytelling 74

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48