Community Media Storytelling White Paper 
Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Its own function?
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. But even at this point, it’s hard to beat the credibility that earned media articles and features provide.
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ImPRessions - Crenshaw Communications
JUNE 28, 2017
And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Look at that marketing funnel.
Cision
APRIL 20, 2015
PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s the well-known press release and media kit. All that content points to an underlying mantra: “be the media.” User-generated. Third party.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing.
Cision
APRIL 22, 2015
Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).
Karen Freberg
JANUARY 14, 2021
As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.
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