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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” Meet my company’s minimum quality / functional needs.” “Comply with regulations, law, industry standards & ethical practices.” This seems obvious.

B2B 179
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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141
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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York.

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 146