Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July.

Media 130

Media Television Exercises Newspapers 130

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations.,

Journalism 97

Journalism Publicity Newspapers Pitching 97

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. given back to the community in a heart-warming way. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 102

Small Business Community Local Social Media 102

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community. Every quarter add another publication, so you have four that you focus on each year.

Pitching 60

Pitching Newspapers Writing Social Media 60

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. I haven’t looked back since.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 73

Meeting Automotive Engineering Journalism 73

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Before you begin publicizing an event, you need to align marketing, sales and PR goals. For additional pre-event news, we created and pitched two pre-Safety Summit announcements:

Local 98

Local Newspapers Sports Video 98

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Yet, in reflection, so much has changed.

Trends 165

Trends Nonprofit Consumer Newspapers 165

HMA Public Relations

DECEMBER 16, 2020

The Jewish News covers news of interest to and about the Jewish community throughout the Valley. Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! So, Ellen, time to share! Tell us your story!

Local 52

Local Pitching Community Journalism 52

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

Automotive 82

Automotive Engineering System Media 82

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? Going into college I just knew that I would be a reporter at a newspaper. You’ve helped clients gain coverage in top publications.

Social Media 227

Social Media Newspapers Reputation Community 227

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Anne Isenhower, Anne Isenhower Communications.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. Any pet peeves with PR people?

Automotive 93

Automotive Meeting Report Media 93

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft.

Social Media 157

Social Media Media LinkedIn Tourism 157

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Barokas

NOVEMBER 1, 2017

Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding. Even while working at small, local publications, I never had an empty inbox.

Report 68

Report Fashion Pitching Journalism 68

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. The disruption is never-ending. It’s not that you want to solely focus on the technology.

Big Data 250

Big Data Data Education International 250

PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Facebook 79

Facebook Newspapers Google Pitching 79

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 96

Survey Industry Leadership Study 96

Cision

AUGUST 11, 2016

How did you get your start in corporate communications? I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Self learning and continuous development is critical,” he said.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

APRIL 5, 2021

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community. And it’s a fun event coming up on 41 years.

Automotive 66

Automotive Web Meeting Media 66

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? The show itself was born out of a local station, Twin Cities Public Television (TPT), in Minnesota.

Storytelling 60

Storytelling Tourism Travel Local 60

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

PR Fuel

MAY 13, 2021

Sending your release to a niche publication will ensure your content reaches the right target audience, too. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. The Introduction. Avoid Mass Emails.

How To 89

How To Pitching Writing Social Media 89

MaccaPR

APRIL 18, 2017

public relations people. Mind you, not ALL public relations people. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. So if you aren’t following a reporter on social, you’ve already hurt your changes of pitching them.”.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. How did you get your start in PR?

Policies 120

Policies International Internal Public Affairs 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

MaccaPR

JULY 8, 2015

Mae Schunk to nearly 200 school districts across Minnesota taught me about the growing strength in the Twin Cities metro and the struggles of rural areas – trends which are helpful to understand when you edit a statewide business publication. How should corporate public relations professionals approach Minnesota Business with a story idea?

Interviews 48

Interviews Radio Journalism Newspapers 48

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Google 120