Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

HMA Public Relations

JUNE 27, 2022

We are back with another #MediaMonday and our latest feature comes to us from Alexa D'Angelo, the editor of the Community Impact Newspaper in Chandler and Tempe. Meet Alexa and read about her outlet, how she got her start in writing, her favorite stories and more.

Newspapers 98

Newspapers Community Meeting Writing 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. He speaks, trains and writes frequently on using the power of storytelling to advance.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Persistency.

Journalism 97

Journalism Publicity Newspapers Pitching 97

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Start research and writing a byline for my Trustmark client. Writing a post about influencer marketing trends and I’m knee-deep in research. It usually takes me 2-3 hours (at least) to write each post. Blog post research. 9:51 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie: Writing is still key, along with planning and being organized. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local International 159

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 154

Employee Print Writing Survey 154

Prakkypedia

SEPTEMBER 20, 2014

Promoting your cause or your brand, or having conversations with your community, is not all about media releases. You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Write a short, considered letter outlining your case.

Conference 112

Conference Newspapers Community Advertising 112

PRSay

JANUARY 20, 2023

“We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics newspaper and host of S&T Live. But also, what some of the challenges are with AI.”

Trends 113

Trends Newspapers Community Ethics 113

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 102

Small Business Community Local Social Media 102

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. That was followed by four years as a TV sports reporter and anchor before a return to the newspaper business.

Automotive 87

Automotive Meeting Newspapers Sports 87

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it. My daily newspaper of choice is…The Wall Street Journal. Rapid Fire Round. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 29, 2016

For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. I personally would love to see more young communicators who are well-versed in both traditional and digital communications as well as analyzing that information.

Local 120

Local Retail Newspapers Sports 120

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. This is my CommsHero presentation. Good afternoon. It’s good to meet you. It’s full of industry goodness.

Industry 153

Industry Publicity Agency Community 153

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit. My daily newspaper of choice is…the San Francisco Chronicle.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. I also think we benefitted from the love our community has for the Twins. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

FEBRUARY 10, 2016

I’ve had amazing family support, truly great teachers and professors and some of the most successful and decorated members of the Boston business community serve as my mentors. My daily newspaper of choice is…The Boston Globe. If I won the lottery, I’d…be writing this from my own Caribbean island. Just boring old Dad.

Sports 120

Sports Government Public Affairs Radio 120

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Anne Isenhower, Anne Isenhower Communications. if I can help it.

Meeting 97

Meeting Writing Pitching Case Study 97

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Cision

AUGUST 11, 2016

The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7 million jobs and is an economic contributor in states and communities through taxes. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story.

Corporate 0

Corporate Airlines Financial Journalism 0

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I

Writing 52

Writing How To Local Examples 52

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. Informational Workshops. Celebrations of Successes.

Media 105

Media Local Tools Report 105

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. How many PRs write blogs and truly understand how to optimise them for Search? Business 2 Community. We delivered brilliant exposure for the client.

SEO 120

SEO Engineering Content Marketing Google 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 114

Survey Industry Leadership Study 114

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Tapping into established communities through local events and partnerships helps create hyper-local strategies. Before you write an editorial, decide on a topic, research it, and create a content outline.

Strategy 75

Strategy Communications Local Interviews 75

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place.

Hotels 74

Hotels Local Travel Social Media 74

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. What Does Digital PR Involve? The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

Automotive 84

Automotive Report Meeting Radio 84

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? A Connected And Engaged Community. But what about African Americans? A Young, Growing Population.

Television 72

Television Education Groups Community 72

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 81

Automotive Engineering System Media 81