Remove Community Remove Pharmaceuticals Remove Social Media
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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

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Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. So, it’s curate versus capture.

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Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Engage your audience with relevant, CRM-targeted communications. SocialQueue: Social Aggregation.

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How Pharma Companies are Nailing It on Social Media

ISEBOX

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. On the other end, some of most frequently distributed content (text-only, video with a link, image with a link – we’re talking to you), got the lowest engagement from the community.

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Should You Join Threads? 9 Factors to Consider

PRSay

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence.