This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.
By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games. This creative freedom not only enhances the individual player’s experience but also enriches the overall gaming community.
Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.
Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following. By prioritizing authenticity, engagement, community building, loyalty programs, and social impact, beauty brands can create a powerful and lasting connection with their customers.
Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities, The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA.
Are you confused about the public relations job search? Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. About Our Sponsor, Spin Sucks.
In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny. It combines elements of branding, public relations, and digital marketing to ensure that when people think of your business, they associate it with quality, reliability, and positive experiences.
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation.
Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male. The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities.
People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. Anyone can get publicity! Media Relations. Journalists need our content.
Maybe you share other things going on in your community, in your industry, just to stay in front of them and to provide your value. Landing Publicity is vital to your marketing success. I know of no other way to get your business in front of thousands, even millions of new, potential customers then through publicity.
Learn key strategies for video game PR success in 2025, from community building and influencer partnerships to transparency and cutting-edge tech integration The post Mastering Video Game Public Relations in 2025: The Path to Success appeared first on.
Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.
The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.
My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.
The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The report includes contributions from panel members, formed from leaders from across the UK communications industry.
You just keep being who you are… The most powerful thing our community did was to come out.” She then moved to Los Angeles to follow that dream, beginning by playing in lesbian bars. Many artists have trouble reconciling who they are — telling one story publicly, but there’s another reality, Etheridge said.
With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. A significant government initiative may disproportionately impact the communities you serve or represent.
Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Below, we dive into key strategies to help you build and maintain valuable connections in the PR world.
As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. DO be an engaged part of the #scicomm community. Create a fun poll.
During National Hispanic Heritage Month (HHM), from?September September 15 - October 15, the United States honors and recognizes the many cultural and societal contributions of Hispanics/Latinx. This year’s Month Observance Theme is: "Unidos: Inclusivity for a Stronger Nation.”
And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. But not every story is national news.
Interested in a career in public relations? Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. Don’t know how to prepare for the job search?
A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. It used data from the 2021 Census to map public relations practice. Important, because of its methodology and findings. We called it Missing Women.
Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. Creating personal connections drive people to take action.
The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Or is this something corporate communicators can overcome?
Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. Are you an independent practitioner? Its a showcase for independent practitioners.
Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.
Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.
Successful promotion requires a deep understanding of both the gaming industry and public relations strategies that effectively communicate the value proposition to potential players while maintaining regulatory compliance. Marketing materials should demonstrate the direct connection between player actions and potential rewards.
With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. Some recommended reading for those interested: Black Americans still are victims of hate crimes more than any other group (Public Integrity).
Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years.
Is your point that your employees give back to the community? I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.”
Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Effective public relations plays a crucial role in helping organizations navigate these challenging times and emerge stronger.
These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).
The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.
Leveraging Social Media Social media platforms offer a powerful way to connect with a target audience and build a dedicated community. Respond to comments, questions, and feedback promptly to demonstrate the company’s commitment to its community.
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.
The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. What does this mean for the PR community? The key is to represent the public interest, and to do so in good faith. Sure, every occupation has its bad apples.
At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. Thomson is one of the UKs foremost public affairs leaders. The variety of perspectives gathered makes for a lively reading experience.
As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust.
Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Focus 80% on delivering value through educational content and community updates. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content