ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment. But the best reputation crises are the ones that didn’t happen.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

SEPTEMBER 8, 2015

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. Simplify your message. What’s in it for them?

Community 120

Community Social Media Reputation Creativity 120

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

Melissa Agnes

NOVEMBER 16, 2014

Lou shares his personal experiences as a once “Officer Action” and how taking this approach as a law enforcement officer negatively impacted his reputation. Additionally, at around the 49 minute mark, Lou and I discuss crisis prevention and reputation management lessons that apply to professionals in any industry and market.

Crisis 260

Crisis LinkedIn Reputation Twitter 260

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Thanks for participating, Deborah Weinstein! Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. Extends the reach of thought leadership content . Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 100

B2B Facebook Community How To 100

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. You can learn more about Stephen here.

Communications 191

Communications Community Blogging Twitter 191

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. It has a latent insecurity about its contribution to reputation and marketing.

Case Study 201

Case Study Conference Exercises Print 201

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. This strategy turned GitLab’s crisis into a challenge for fellow community members. You can find him on Twitter: @AviNair52. However, there was no sign of getting the issue fixed in time. He specializes in SEO and Content Marketing activities.

Crisis 271

Crisis Branding Brand How To 271

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Their approach turned potentially frustrated customers into advocates who appreciated their honest communication style.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

MARCH 15, 2018

I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. The after effects that this crisis had on both those who were part of the emergency management, and the community at large. Learn more about Melissa Agnes.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Cision

MAY 19, 2016

Today, one comment on social can impact a brand’s reputation. Reputation management doesn’t begin when a crisis hits or when a bad comment is posted online. A company needs to work hard at earning its reputation, and keeping it, every day. What advice do you have for brands looking to improve their communication strategy?

Employee 174

Employee Reputation International Internal 174

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 158

System Community Social Media Employee 158

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. The Forrester report notes that a branded community is a better solution because a Sony Playstation microsite gained 4.5

Facebook 167

Facebook Real Estate Analytics Report 167

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone.

SEO 113

SEO Blogging LinkedIn Community 113

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Branding Brand SEO 62

Cision

APRIL 14, 2017

What are the keys to maintaining a positive brand reputation? The keys to maintaining a positive brand reputation are the same as they’ve always been: do your homework, know the truth, monitor the moment, understand the key influences, use influence smartly and fairly, and never disconnect.

Reputation 177

Reputation Measurement Exercises Pitching 177

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Community Crisis 159

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Brandwatch renews with Twitter. Three paragraphs into this press release , Cision announced Brandwatch renewed its partnership with Twitter.

Survey 179

Survey Software B2B Pitching 179

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation.

Ethics 137

Ethics Policies Guidelines Employee 137

Cision

NOVEMBER 20, 2015

Reputation as a destination for inspiration. What Mainstream America Still Doesn’t Get About Black Twitter. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another. The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

Melissa Agnes

NOVEMBER 16, 2014

Lou shares his personal experiences as a once “Officer Action” and how taking this approach as a law enforcement officer negatively impacted his reputation. Additionally, at around the 49 minute mark, Lou and I discuss crisis prevention and reputation management lessons that apply to professionals in any industry and market.

Crisis 113

Crisis LinkedIn Crisis Management Reputation 113

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules. Or bad decisions?

Twitter 136

Twitter Facebook Radio Interviews 136

5W PR

JULY 2, 2018

The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. The more innovative content an organisation produces, the more they’ll build their reputation as an authority figure within their chosen niche. Contribute. Build an Influencer Strategy.

Branding 114

Branding Brand Reputation LinkedIn 114

PR in High Definition

AUGUST 29, 2017

Fake news has already caused havoc in the political sphere and causes reputational damage. To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening.

Reputation 54

Reputation Branding Brand Reddit 54

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Get Started on Twitter. On Twitter, it’s a good idea to follow a lot of people.

Social Media 149

Social Media Marketing Media Facebook 149