Community Reputation Viral 
Melissa Agnes
AUGUST 4, 2014
Influence isn’t all about numbers – AND – just because something goes viral, doesn’t necessarily make it a crisis. Issues can go viral as well , and yet not present long-term repercussions to the organization’s reputation or bottom line (which is the definition of a crisis).
Onclusive
SEPTEMBER 27, 2021
With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.
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ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. The same rules apply for sarcasm and snark in my view.
ImPRessions - Crenshaw Communications
AUGUST 6, 2021
And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. Build a community. Good leaders will listen to that community. How thought leaders are made.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! I hope she shared.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.
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