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Happy Holidays from SHIFT Communications!

Shift Communications

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. And we added Scott Monty, former head of Ford’s social media initiatives, to our executive team to bring the biggest and best ideas to your programs. Thank you for your continued support of the employee-owners of SHIFT Communications.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation.

Brand 185
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The crisis gets personal

Stephen Waddington

The cheery articles on social media talk about the need for discipline. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. It manifests itself by oversharing on social media and constant use of messaging and video services.

Crisis 136
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks.

Corporate 109
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The Importance of Networking in Public Relations

5W PR

Attending networking events Participate in industry conferences, seminars, and webinars. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Social media platforms Platforms like LinkedIn have revolutionized professional networking.

Publicity 103
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities. Social media, messaging, streaming and video conferencing have become utilities during lockdown. Schools - classroom education needs a radical rethink.

Tourism 118
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Behind the Headlines with Phil Andrews

Cision

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state.

Local 120