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Pioneering Change in the NHL: Making Hockey More Inclusive with Kim Davis

PR for Anyone

A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. Find us on

Sports 130
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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports.

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Hannah Storm’s Journey: Breaking Barriers in Sports and Advocating for Hereditary Cancer Screenings

PR for Anyone

From being one of the first women to host major sports programming to advocating for causes close to her heart, Hannah’s journey is a testament to perseverance and purpose. These stories are a reminder of the importance of community, support, and awareness in navigating such challenges. Hannahs advocacy is deeply personal.

Sports 130
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Sports marketers take to the field

Steve Barrett on PR

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

Sports 128
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The Power of Esports in Video Game Marketing: How Brands Are Cashing In

5W PR

Understanding the Esports Phenomenon Esports events, whether online or in-person, draw massive audiences, often rivaling traditional sports. The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players.

Video 78
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Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully). Clearly, you should do all in your power to mitigate the extent to which you affect the community. Impossible you say?

Crisis 227
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Outlet Spotlight - Siren: A Women in Sport Collective

Medianet Australia

We believe strongly that a supported, empowered and connected women's sports community can help continue to drive change beyond a mega event and that is really exciting

Sports 81