PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. It means connecting with them on a deeper level through storytelling that drives brand values and connects emotionally with audiences.

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ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.

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PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? If so, how? Keep it ethical.

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PRSay

SEPTEMBER 11, 2024

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? I am so grateful for social media.

Storytelling 157

Storytelling Writing Community Social Media 157

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

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Storytelling SEO Community Insurance 329

Deirdre Breakenridge

NOVEMBER 24, 2015

On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge. One question focused on whether creativity is inherent, or if it can be taught. … Read more.

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Creativity Community Exercises Storytelling 150

PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

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Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” Will this trend make it harder to ensure consistent messaging and storytelling across channels? Or is this something corporate communicators can overcome?

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Data Storytelling Trends Corporate 263

PRSay

DECEMBER 9, 2024

Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world. She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research.

Communications 79

Communications Nonprofit Storytelling Education 79

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. About Spin Sucks.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Raising levels of engagement with interactive content in different communities.

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Community Creativity Content Marketing Infographics 150

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Social Media & Community Management. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams.

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Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

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Strategy Sports Training Transportation 78

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

MARCH 27, 2025

Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement. The key was alignment between the campaign concept and REI’s brand values, making participation feel natural for their community.

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5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Through social media campaigns, loyalty programs, and community involvement initiatives, Marriott has created a strong connection with its customers.

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Brand Branding Storytelling Employee 78

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. This kind of honest storytelling cuts through the noise and resonates more deeply than polished promotional content. Engage Through Community, Not Just Content: Strong community engagement drives loyalty.

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Industry Education Community Trends 78

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Don't focus on chasing links just to boost SEO. Is this the right way to go?

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Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

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Publicity Storytelling Automotive Software 255

5W PR

DECEMBER 4, 2024

Storytelling Storytelling is a powerful tool in lifestyle marketing. By hosting pop-up shops, events, or workshops, brands can create a sense of community and foster brand loyalty. Lifestyle marketing allows beauty brands to tap into the emotions and aspirations of their customers, creating a stronger connection.

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Brand Branding Marketing Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. PR and social media have a role here, too.

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Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. With so much content in the digital space, I simply cannot imagine being a content creator, consultant, or business practitioner without having a community. Here are two practices that I recommend. How about you?

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Education Community Social Media Energy 224

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs.

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B2B Social Media Media Twitter 405

PR for Anyone

APRIL 2, 2025

Shes not just a chef; shes a storyteller, an educator, and a cultural ambassador, bringing new perspectives to the culinary world. Watch her full episode here: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

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Industry Storytelling Education Television 130

PR for Anyone

SEPTEMBER 27, 2023

Find us on

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Storytelling Television Instagram LinkedIn 162

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Success depends on building strong partnerships with educators, showcasing real learning outcomes, and maintaining consistent communication across multiple channels.

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Strategy Education Video Storytelling 78

PRSay

OCTOBER 16, 2024

You just keep being who you are… The most powerful thing our community did was to come out.” She came out publicly onstage in 1993 at the Triangle Ball, part of President Bill Clinton’s inaugural celebration, and released her album Yes I Am later that year. It’s about changing hearts and minds,” she said. And that’s what moves us forward.”

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Crisis Communications Interviews Crisis Community 167

5W PR

JANUARY 26, 2025

Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

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5W PR

NOVEMBER 12, 2024

This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience. The Importance of Short-Form Storytelling and Education The short-form nature of TikTok videos makes it an ideal platform for delivering concise and engaging beauty content.

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