5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Brand Branding Crisis Management 109

PRSay

DECEMBER 9, 2024

Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world. She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research.

Communications 79

Communications Nonprofit Storytelling Education 79

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Through social media campaigns, loyalty programs, and community involvement initiatives, Marriott has created a strong connection with its customers.

Brand 78

Brand Branding Storytelling Employee 78

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 4, 2024

Storytelling Storytelling is a powerful tool in lifestyle marketing. High-quality images and videos that showcase the brand’s products in stylish and aspirational settings can captivate the audience. By hosting pop-up shops, events, or workshops, brands can create a sense of community and foster brand loyalty.

Brand 78

Brand Branding Marketing Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Twitter 405

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience. The Rise of DIY and Hacks TikTok has also fueled a resurgence of DIY beauty trends.

Trends 78

Trends Consumer Marketing Viral 78

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Engagement ads can generate engagement by serving your brand message to people who have a history of engaging OR a video view ad to people who watch videos.

Brand 246

Brand Branding eBook Leadership 246

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences.

Creativity 78

Creativity Social Media Strategy Brand 78

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. What do Rapha and the Festive 500 teach brands about storytelling and doing it better?

Storytelling 71

Storytelling Community Video Interviews 71

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. For example, one item thats on my list for this year is video editing.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

FEBRUARY 7, 2025

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. Videos that teach something new, spark emotion, or tap into cultural moments tend to perform best.

Viral 78

Viral Brand Branding Airlines 78

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns.

Company 78

Company Brand Branding Crisis Management 78

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Tip: Use video testimonials to create a more immersive and relatable experience. Share these stories on your website, social media, and during community events. At Landis Communications Inc. ,

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts.

B2B 170

B2B How To Instagram Reddit 170

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? A free chapter. Write up a post about it.

eBook 219

eBook How To Writing Community 219

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Example 2 An online store handles a bad review nicely (=protects reputation) and posts a video of a happy customer (=boosts sales).

Reputation 104

Reputation Publicity How To Marketing 104

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Focus on Storytelling and Consistency A compelling brand story strengthens connections with customers and builds long-term loyalty. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. 4) To survive the future, we must go back to what has worked in the past: caring and community. Prefer your recap in video format?

Media 120

Media Storytelling Content Marketing Journalism 120

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. ” — Stella Low, vice president of communications, Dell.

Conference 111

Conference Internal International Storytelling 111

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Storytelling is the underlining theme for social media pros. More dog videos, please! Agility. .

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? And if I leveraged it, you can too.

Community 69

Community Brand Branding Education 69

PR for Anyone

OCTOBER 25, 2023

Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.

Storytelling 52

Storytelling Examples Brand Branding 52

PRSay

APRIL 7, 2021

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me.

Community 147

Community Training Education Television 147