Deirdre Breakenridge

JULY 14, 2014

Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What is your preferred method of communication with a brand- email, phone or social? What do you think is the most significant different between the study and practice of PR?

Social Media 328

Social Media Community Twitter Education 328

Agility PR Solutions

NOVEMBER 30, 2021

Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment community.

Study 147

Study Employee Community Report 147

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.

SEO 62

SEO Study Branding Brand 62

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management. the eyes of customers or journalists. Have we missed any PR responsibilities?

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

PRSay

DECEMBER 3, 2024

Is your point that your employees give back to the community? Don’t have a case study yet? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

Case Study 148

Case Study Interviews Newspapers Employee 148

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications.

Study 170

Study Branding Brand B2C 170

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

B2B 143

B2B Study Survey Software 143

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 99

B2B Brand Branding Case Study 99

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. What’s also great is theSkimm appears in my inbox bright in early in the morning, so I can get a jumpstart on the days’ news.

Communications 383

Communications Tools Google Resources 383

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities.

Publicity 94

Publicity Leadership LinkedIn Report 94

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

SEPTEMBER 30, 2014

What sets theSkimm apart is first, our voice – meant to sound like your friend sitting next to you, telling you what you need to know for your day – and second, the community that has grown around theSkimm — who help us grow every day. What do you think is different about TheSkimm vs. other daily email newsletters?

Interviews 329

Interviews Social Media Technology Resources 329

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Establishing open lines of communication and actively seeking feedback can help businesses identify potential issues before they escalate into crises.

Crisis 78

Crisis Branding Brand Case Study 78

Agility PR Solutions

DECEMBER 4, 2023

Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities.

Study 117

Study Crisis Communications Community 117

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. Bowen Foundation work-study scholar, and that organization, he said, really gave him the start to his career. “I Then he started at the station as an Emma L.

Storytelling 141

Storytelling Local Transportation Television 141

Sword and the Script

JANUARY 21, 2025

While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. The same goes for the courses offered by businesses those double as community-building programs too. As such, its entirely relevant to my work in public relations.

Google 156

Google Course Survey YouTube 156

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? That’s not good.

Video 210

Video Journalism Study Survey 210

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. 40] Image credit: DALL-E, “ a robot looking very tired in the style of van Ghoh ” The post Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Now it’s gone quiet. PR Tech Sum No.

Pitching 149

Pitching Study Technology Report 149

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions.

Company 93

Company Public Affairs Government Case Study 93

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. What are the particular challenges for vaccine communications in Black communities?

Communications 190

Communications Insurance Insurance Community 190

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

What does this mean for the PR community? A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact. When good PR happens to bad people.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. A new study has identified a link between positive PR and capital raised, at least for some businesses. The PR factor: are coverage and cash correlated?

Study 234

Study Course SEO B2B 234

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

Journalism 202

Journalism Communications Survey Study 202

5W PR

MARCH 26, 2025

According to a recent study by Influencer Marketing Hub, 90% of marketers believe influencer marketing is effective, with lifestyle and events seeing particularly strong results. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts.

Guidelines 293

Guidelines Advertising Advertising Pitching 293