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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport. Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry.

Brand 78
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Tips for Getting your Tech News Covered in China

Flack's Revenge

Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore.

Print 201
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. We can understand how Facebook and Twitter conversations can represent different parts of the community. I see three main drivers. Yes, it can benefit many people.

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A Look at the Changing Landscape Of Casino Marketing

5W PR

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Social Media Integration Social media platforms have become powerful tools for casinos to build brand awareness, engage with customers, and foster a sense of community.

Mobile 78
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Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Our friends at Jerusalem Venture Partners (JVP), an internationally renowned venture capital fund based in Israel, hosted a meetup, where I led a session about the art of PR for the Jerusalem tech community and its startups. in areas such as transportation and infrastructure). JVP also bridges business, government and society (e.g.

Media 168
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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. defines its main issue as. (….)

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